Consumer Analytics
Consumer Analytics
The Value of Customer Analytics
- helps cooperatives gain a better understanding of their membership through data mining
Using statistical software tools, TSE Services
- can identify market segments within the cooperative’s member data that may not be readily apparent
- enhance member data with demographic information, allowing the cooperative to paint a clearer picture of their membership
Understanding member households
- assists cooperatives in identifying new program and service opportunities
- highlight chronic high bill accounts
- target members in need of new space and water heating equipment
- pinpoint older homes for potential efficiency upgrades
- detect areas at risk for natural gas conversion.