Consumer Analytics

The Value of Customer Analytics

• helps cooperatives gain a better understanding of their membership through data mining  

Using statistical software tools, TSE Services

• can identify market segments within the cooperative’s member data that may not be readily apparent  
• enhance member data with demographic information, allowing the cooperative to paint a clearer picture of their membership

Understanding member households

• assists cooperatives in identifying new program and service opportunities
• highlight chronic high bill accounts
• target members in need of new space and water heating equipment
• pinpoint older homes for potential efficiency upgrades
• detect areas at risk for natural gas conversion.

Gap Analysis