Consumer Analytics

Consumer Analytics

The Value of Customer Analytics

  • helps cooperatives gain a better understanding of their membership through data mining  

Using statistical software tools, TSE Services

  • can identify market segments within the cooperative’s member data that may not be readily apparent  
  • enhance member data with demographic information, allowing the cooperative to paint a clearer picture of their membership

Understanding member households

  • assists cooperatives in identifying new program and service opportunities
  • highlight chronic high bill accounts
  • target members in need of new space and water heating equipment
  • pinpoint older homes for potential efficiency upgrades
  • detect areas at risk for natural gas conversion.

Gap Analysis

Gap Analysis

Gap Analysis

Quadrant Analysis

Segmentation Data Map

Segmentation Data Map